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Apple to spend $1 billion on AI in catch-up switch: report

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Apple CEO Tim Put together dinner visited Capitol Hill, though he wasn’t inside the Senate AI dialogue board, and known as artificial intelligence an “various” considerably than a menace to humanity.

Apple Inc. was reportedly caught off guard by the rise of generative artificial intelligence devices like OpenAI’s ChatGPT ultimate 12 months, and it is now committing $1 billion in the direction of an effort to catch up.

That’s in accordance with Bloomberg’s “Vitality On” e-newsletter, which reported over the weekend on Apple’s purported scramble, citing a provide acquainted. The outlet talked about an effort is underway on the iPhone maker to convey generative AI know-how all through all its merchandise, led by Apple senior vice presidents John Giannandrea and Craig Federighi.

Apple Inc. is committing $1 billion in the direction of an effort to make amends for generative AI know-how. (Smith Assortment / Gado / File / Getty Images)

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Apple, Inc.

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“Now, Chief Govt Officer Tim Put together dinner says that Apple has been engaged on generative AI know-how for years,” the e-newsletter reads. “Nevertheless I can inform you in no not sure phrases that Apple executives have been caught off guard by the enterprise¡¯s sudden AI fever and have been scrambling since late ultimate 12 months to make up for misplaced time.”

FOX Enterprise has reached out to Apple for contact upon the report.


Whereas completely different tech titans, along with Microsoft, Google and Amazon, have stormed forward with major AI initiatives over the earlier 12 months, Apple has been largely quiet amid the frenzy over the superior know-how.

Apple CEO Tim Put together dinner briefly spoke with Fox Info Digital all through a go to to Capitol Hill in September. (Fox Info Digital / Elizabeth Elkind / File)

All through a go to to Capitol Hill ultimate month, Put together dinner instructed FOX Info Digital that AI presents a “massive various” for humanity. He was notably not an attendee of the Senate’s bipartisan AI Notion Dialogue board occurring the similar day, which featured completely different tech CEOs that included Meta’s Mark Zuckerberg and SpaceX founder Elon Musk.


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President Biden met with leaders from a lot of the nation’s major tech corporations on July 21, 2023, on the White Dwelling. (Yuri Gripas / Abaca / Bloomberg / File / Getty Images)

Apple was moreover noticeably not included in a White Dwelling meeting over the summer time season that included a lot of major tech corporations as part of the Biden administration’s efforts to encourage accountable progress of generative AI.


The July gathering was attended by executives from Amazon Web Suppliers, Anthropic, Google, Inflection, Meta, Microsoft and OpenAI. Each of the companies signed a pledge with the administration for voluntary commitments to place limits on AI know-how.

FOX Enterprise’ Elizabeth Elkind and Chris Pandolfo contributed to this report.

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